Does Anyone Really Get a Car for Christmas?

Dec 05

Or Hanukkah, Kawnzaa, maybe Thanksgiving; really any holiday around this time. I won’t discriminate.

In all seriousness, let’s think about this for a minute. If you’ve watched any sort of television during the holiday season since 1998 (when Lexus first started advertising giving vehicles as gifts), you’ve probably seen the commercial where the receiver is so shocked and surprised at the shiny new auto in their driveway. And, of course, there’s always an obnoxiously large bow on top. However, every time I see one of these commercials, I can’t help but think: I’ve never been the recipient of such a great gift, nor has anyone around me…do people actually do this?

Apparently they do. I just haven’t been up close and personal to this type of gift exchange. According to Robert Katz, Executive General Manager of Lexus of Wayzata and Lexus of Maplewood, vehicles are given as Christmas gifts “quite frequently as a matter of fact.”

Now, I consider myself fairly giving around the holidays (you say $15 is the max for this year’s Secret Santa? Well, I’ll do $20!), but never have I been THAT giving. It isn’t that I don’t want my loved ones to have a hot set of wheels, either. It’s just that I don’t have the means to do so. Honestly, I can’t think of someone who is willing to spend five years paying off one holiday gift exchange.

On top of how expensive the automobile is, think about how much dough you’re going to have to cough up just for that oversized bow! With some brief research, I saw some car bows can get up to $308.35! That right there is more than I tend to spend on one person (sorry recipients of my gifts).

But what do I know. Maybe I’m not the average consumer or giver of gifts? Maybe I just enjoy baking holiday presents too much? Maybe I need new friends? (I don’t actually mean that last one. To all my friends—I love you!)

This just goes to show that everyone’s spread of holiday cheer is a bit different. Although those who don’t give or receive cars, trucks, SUVs, etc. for the holidays don’t believe people actually do this, I don’t think Lexus would be loving December as much as they do.

So if you are looking for the ultimate holiday present and won’t break the bank by doing so, go to your local dealership! Or your neighbor if they have a “For Sale” sign on their vehicle’s window. You might want to consider making your own bow, however. I’ve heard newspaper and duct tape can get you far in life.

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